WPP’s goal is to promote women’s leadership and gender inclusive policies in the Middle East and North Africa and works with women leaders--both established and emerging—to help them amplify their voice. In order to successfully achieve this goal, WPP targets 3 different sectors: Education, Private Sector, and influencing Policy.
The project aims at developing an advocacy campaign towards mind-set and policy change.
Summary, “Identification and celebration of hyper local heroes helps give marginalized communities a sense of self-worth”
Through this gate, Makarim project aims to strengthen the spirit of cooperation and partnership to make our societies more cohesive, strong and united. Therefore, we highlight the success stories of heroes and role models that were chosen by their own community through surveys in local communities in Irbid, Zarqa, and Balqa through media channels: (radio, television, newspapers) and social media (twitter, facebook) .
Jowomenomics is a Jordanian non-profit that works on addressing issues related to women economic empowerment. A major aim behind the Jowomenomics interventions is to increase female participation in the labor force by working with local communities to motivate mindset change in favor of women’s economic participation. Today the most prominent barrier to women’s participation in the country’s economy is the cultural perceptions and subjective belief. The interventions encourage the initiation of a mindset change by challenging subjective beliefs pertaining to culture.