To highlight the importance of quality content and capacity development of teachers in achieving positive student outcomes, we piloted the Letterland English learning system in 15 public schools in Jordan. The Letterland system, which is a multi-sensory phonetic-based program for teaching young children to read and write, was able to change the attitude of students towards the English language in piloting schools. Students found the classes engaging and began to enjoy learning the subject. They identified the sounds of letters in the lower case and were able to recognize new vocabulary words. They felt more confident and were singing and chanting the letters names, sounds and shapes.

The results of the pilot project provided the ministry of education with an informed idea about the effectiveness of quality education in improving learning outcomes. It also highlighted the vital role that the private sector plays in assisting the Ministry of Education in their drive toward excellence in education.