The successful transition from education into work and secured livelihoods is one of the major challenges currently faced by women in the MENA region. We believe that opening up new possibilities for women to become economically active and make their own decisions about their future career is not only a human right but will also help communities flourish.
Our approach uses education to address cultural barriers that are among the major obstacles which prevent women from entering the labor market. We work with local communities and relevant stakeholders to make women’s economic activity both legitimate and desirable.
Our Jo-Womenomics initiative addresses cultural barriers towards women in work through three distinct components:
- The Jo-Womenomics Working Group, assembling like-minded people from different sectors of society, including Jordanian educators, scholars, leaders, policy makers and specialists, to engage in dialogue, create content and formulate unified messages regarding women in work. These individuals play the essential role of accountable guardians within their respective organizations, ensuring long-lasting change in perceptions and behavior.
- An interactive Jo-Womenomics Online Portal, encouraging the exchange of ideas, content and knowledge related to Jo-Womenomics and providing access to excellent educational resources developed as part of the initiative.
- Training of trainers (ToT), sensitizing selected individuals from the Ministry of Education, the Ministry of Labor, and the Vocational Training Corporation on gender issues as they relate to women’s participation in the economy. We introduce positive messaging and standardize methodologies.
Our approach focuses on creating change from within by engaging local decision makers and local communities who become our partners in working towards changing attitudes regarding women in work.
The MENA Regional Hub for Girls’ Education Leaders
Our MENA regional hub brings together girls’ education leaders from different countries and various sectors of society. These leaders work at the forefront towards facilitating women’s transition from education to the labor market. We strengthen their efforts and maximize their impact by providing an opportunity to connect, share and exchange knowledge and gain access to capacity building activities. Leaders also benefit from a global pool of experts and a dynamic source of knowledge, assembled by the Brookings Initiative “A Global Network to Strengthen and Empower Girls’ Education Leaders” of which our regional hub forms an integral part.
Women as Partners in Progress
Arab women in the Middle East know what they need and what needs to change. With a collective voice Arab women leaders are making progress across the region. WPP’s goal is to promote women’s leadership and gender inclusive policies in the Middle East and North Africa and works with women leaders–both established and emerging—to help them amplify their voice. WPP works in three countries with local partners from each region of the Middle East. In Morocco in North Africa we partner with Joussour; in Jordan in the Levant with World of Letters, and in Kuwait in the Gulf with Abolish153.
WPP Objectives are to
• Increase current and emerging women leaders’ knowledge of gender roles and women’s rights in the Arab world and in their own countries in order to identify and advance up to three key issues that affect women’s daily lives. • Increase the skills needed by women leaders to ensure that their perspectives be heard as they advance key women’s issues.
• Increase awareness and engagement in women’s issues by civil society and government institutions as community and national leaders, media, NGOs, and other influencers for a collective push to include more women in decision-making.
ToT Career Counselling Training towards a Culture of Work
Empowering nearly 2000 school counsellors in Jordan to guide youth in making reasoned career choices, think beyond gender-based limitations and become aware of the realities of the labor market.