About Us

The World of Letters was founded in 2006 as a company with the driving force to work towards equity for a just world realized by bridging the education, economic and opportunity divide in our region. We assist governments and organizations in improving the quality of their education system through innovative, contextualize and multi-disciplinary curricula in the Arabic language as well as training programs. We empower youth to maximize achievements by providing work-ethics training and demand driven job-placement programs. We work with local communities and relevant stakeholders to overcome gender-imbalances in the economy, fostering dignity, pride and equity among youth in the Arab world.


Our Vision

Fostering dignity, pride and equity among youth in the Arab world.

Our Mission

To realize the full potential of youth and children through a process that provides innovation and creativity to educational systems, making learning authentic and aligning it closely to the growing needs of the labor market.

Our Expertise

  • Curriculum Development
  • Educational Consultancy
  • Workforce Development
  • Teacher Training
  • Gender Mainstreaming
  • Media Consultancy
  • Information Campaign
  • Monitoring and Evaluation

Our Values

Common Interests

We ensure that the best interests of all parties involved are appropriately aligned, so that we all focus on the one common objective of fostering stability and maximizing impact. There is never just one way to achieve a goal.

Innovation and Creativity

We are about innovation and creative solutions so that we can create and change the future. Responding to ever-changing needs is the key to everlasting success.


Diverse Expertise

We bring diverse expertise that satisfies our needs through result-based solutions. The approach we adopt relies on establishing long term partnerships, in-depth assessment of needs and thorough analysis and design for the effective implementation of solutions.


Trust and Respect

Developing a strong working relationship with our partners, based on mutual trust and respect, is critical to the success of any project we implement. We commit ourselves to helping our partners to grow and prosper and strive to be a true partner, one who provides expertise and resources that will enhance long-term prosperity.




We mean what we say. We believe in hard work and thus we have earned the trust, respect and loyalty from everyone we work with.




Data Driven

We take pride in putting data first. We are data-driven and believe in evidence based interventions and practices. Our aim is to build on the strengths of programs and address weaknesses. We conduct extensive follow-up through monitoring and evaluating programs with various methods including: surveys, focus groups, interviews and quantitative measurement of increased learning.

Our Team

Mayyada Abu Jaber

CEO and Founder

Razan Al Hadidi

Program Coordinator and Curriculum Development Specialist

Nadine Kanaan

Programs Manager

Eman Kilani

Content Development - Early Childhood Specialist

Rasha Bata

Graphic Designer

Farah Naber

Outreach Officer

Our Network

  • Vital Voices: We increase our capacities as leaders in developing education content in the MENA region by being part of the Vital Voices GROW Fellowship 2015-2016.
  • Arab Environmental Ethics Network (AEEN): We are involved in defining environmental ethics principles for Jordan and the region.
  • Biosphere Ethics Initiative: We are part of the Ethics Specialist Group developing a global and living ethics code for biodiversity conservation.
  • Echidna Global Scholars Program: We conducted cutting edge research on prevailing beliefs about women and economic life (Jo-Womenomics) in Jordan as an Echidna fellow at Brookings in 2014.
  • Global Network for Girls’ Education Leaders: We serve as the MENA regional hub for Girls’ Education Leaders as part of the global network “A Global Network to Strengthen and Empower Girls’ Education Leaders“ founded by the Brookings Institute.


Our Clients